Toni Perez

Toni Perez

Toni Perez is chief executive officer, OSG Communications. He has worked for clients across a spectrum of industries from IT and telecoms to small business and manufacturing, healthcare, energy and environment, biotechnology, construction and professional firms. He has advised clients such as Samsung Electronics, SAS Institute, Sodexo, Dassault Systèmes and Cramo. Toni joined OSG in 2005 as head of OSG Communications. Previously Toni worked as a communications manager for international conglomerate Saga Group. Before that, he worked for the public relations agency PENFO.

Handling social media influencers

These tips should enable even the wariest company to confidently pick and choose the right smartphone-wielding influencer for their brand.

Toni Perez

Posted: 06 September 2017

Organisations are increasingly challenged by influencers on the social web.

Nobodies of the past are today’s new somebodies, demanding the attention of brands and their communicators. These tips should enable even the wariest company to...