The last 10 years have been a key decade in corporate communication, in particular if we consider the evolution of mass-media communications. This is particularly true for Italy, where qualified analyses highlight that during this span of time there has been a strong increase of information consumption, both through the web and through more traditional channels - ranging from radio to television, up to a surprise return to the limelight by books and newspapers. This represents a sort of rejection of the uncomfortable label of a country always judged as poor in readers as it is rich in talkers and mobile-phone users or new-generation smartphone fans.
