It is often the case in larger organisations that it is the public relations department and not the marketing team that leads the over-all communications activities.
Let us review what is happening: is there really a takeover of marketing...
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”.
This famous quote by investment guru Warren Buffet is one of the best explanations we have today of the importance of...
Imagine waking up one morning and getting ready for work, just like every other day.
But this time, something feels different - that’s right, your iPhone has been suspiciously quiet all morning.
And when you check for incoming messages, feeds or...
Biodiversity is the variety of life in a given ecosystem; it is used as an indicator of the state of health of the planet.
As a symbol of the interconnectedness of all living things, it presents a considerable challenge for communicators engaged...
Reputation Rules, Daniel DiermeierMcGraw-Hill, April 2011
Recent events concerning Rupert Murdoch’s News International have dragged out into the open issues surrounding individual integrity within large organisations, as well as the need to take...