Andy Phillips

Andy Phillips

Before taking on his current role as director of communications at B2B marketing software provider Emarsys in October 2016, Andy Phillips held leadership roles in communications at, among others, Avanti Communications Group, NCR Corporation, ARM, and Avanade.

A revolution in personalised marketing

Can AI deliver on the promise of marketing: true personalisation at scale?

Andy Phillips

Posted: 29 August 2017

Ask any communications director and they are not going to say that they want less personalisation.

Whether it is audiences large or small, personalisation delivers better marketing outcomes and results, in every way: customer intimacy,...