Aaron Reid

Aaron Reid

Aaron Reid is marketing director at alva, a business intelligence company that analyses millions of pieces of content every day, to help the world’s leading companies understand their key stakeholders’ concerns. Aaron worked in publishing for 10 years, with spells at the Financial Times and Thompson Reuters before moving into the brand insight and media analysis sector. At alva, he works with a team of content analysts to investigate and highlight the issues which represent the biggest reputational risks and opportunities for companies around the globe.

2017 has been the year of the bad boss, but what real impact does the profile of CEO have on corporate reputation?

From Travis Kalanick’s enforced departure from Uber to the allegation of sexual abuse and intimidation by Miramax’s Harvey Weinstein, 2017 has been the year of the bad boss. But what real impact does the profile of the chief executive officer...

2017 has been the year of the bad boss, but what real impact does the profile of CEO have on corporate reputation?

From Travis Kalanick’s enforced departure from Uber to the allegation of sexual abuse and intimidation by Miramax’s Harvey Weinstein, 2017 has been the year of the bad boss. But what real impact does the profile of the chief executive officer...

Measuring the impact of fake news on corporate reputation can act as a guide for companies to navigate a post-truth landscape.

The majority of the coverage around fake news has focused on its political influence, but this has begun to seep over into the corporate world.

In the lead-up to the US presidential election, Trump supporters called for a...