Issue - Social Media Ball 01/2010
p03 Editorial
Whenever the world of PR stumbles upon new tools of communication, corporate professionals need to answer one fundamental question: should they seize...
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Whenever the world of PR stumbles upon new tools of communication, corporate professionals need to answer one fundamental question: should they seize...
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01. Jan 2010
p08 Agenda Setter: Heralding Change
As of January this year, the euro has replaced the Slovakian koruna, a currency closely associated with the country’s independence. Such a break...
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As of January this year, the euro has replaced the Slovakian koruna, a currency closely associated with the country’s independence. Such a break...
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01. Jan 2010
p11 Agenda Setter: Our World. Your Move
Can a global social media campaign really be enough to help us save the offline world?...
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Can a global social media campaign really be enough to help us save the offline world?...
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01. Jan 2010
p14 CEO Stockwatch
Watching the people who run the commercial world...
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Watching the people who run the commercial world...
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01. Jan 2010
p24 Strategic Thinker: Scanning for Information
A study of journalists by Daimler revealed how the minds of this important group of stakeholders work. ...
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A study of journalists by Daimler revealed how the minds of this important group of stakeholders work. ...
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01. Jan 2010
p28 Strategic Thinker: Campaigning Without Candiadates
The recent election of the first president of the European Council upturned received wisdom about communications around an election campaign....
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The recent election of the first president of the European Council upturned received wisdom about communications around an election campaign....
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01. Jan 2010
p32 Strategic Thinker:The Dynamics of Trust
After a clarification of the notion of trust, this article gives an analysis of its foundations and the role of openness and communication in the...
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After a clarification of the notion of trust, this article gives an analysis of its foundations and the role of openness and communication in the...
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01. Jan 2010
p36 Team Player: A Clean Sweep for Reformers
If organisations are to evolve and thrive, change leaders must be found. These figures must gain power, find allies and master the facts to find...
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If organisations are to evolve and thrive, change leaders must be found. These figures must gain power, find allies and master the facts to find...
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01. Jan 2010
p40 Team Player: Systems, People and Knowledge
Quality management, organisational learning and personal management are the ingredients of three disciplines represented here in a synthesis of three...
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Quality management, organisational learning and personal management are the ingredients of three disciplines represented here in a synthesis of three...
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01. Jan 2010
p46 Border Crosser
Interview with Simon Sproule, Director, Communications Renault Nissan alliance ...
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Interview with Simon Sproule, Director, Communications Renault Nissan alliance ...
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01. Jan 2010
p54 StoryTeller: Getting Plugged in to Social Media
Make 2010 the year your communications take advantage of the growing range of Web 2.0 tools. But remember that a clear strategy will help you avoid...
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Make 2010 the year your communications take advantage of the growing range of Web 2.0 tools. But remember that a clear strategy will help you avoid...
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01. Jan 2010
p60 StoryTeller: The Future's Bright
Getting the most out of the 1.7 million users of software development and consulting firm SAP’s Web 2.0 community network is a large-scale challenge....
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Getting the most out of the 1.7 million users of software development and consulting firm SAP’s Web 2.0 community network is a large-scale challenge....
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01. Jan 2010
p64 StoryTeller: The 10 Comammandments of PR Networking
Use of the internet as a means of connecting with stakeholders is increasingly popular. Making contact is easy – but so is getting it all wrong. Here...
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Use of the internet as a means of connecting with stakeholders is increasingly popular. Making contact is easy – but so is getting it all wrong. Here...
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01. Jan 2010
p70 StoryTeller: Best Foot Forward
Early adoption of new communications techniques can be advantageous, but the process also involves a certain amount of danger and risk taking. ...
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Early adoption of new communications techniques can be advantageous, but the process also involves a certain amount of danger and risk taking. ...
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01. Jan 2010
p74 StoryTeller: Power To The People
The internet has empowered consumers, giving them the chance to shape brands to fit their own personalities and tastes. Now it is up to companies to...
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The internet has empowered consumers, giving them the chance to shape brands to fit their own personalities and tastes. Now it is up to companies to...
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01. Jan 2010
