Communication Director Newsletter - 10.11.2014
personnel jobs article events facts-figures

Welcome to the November issue of Communication Directory.,

Few organisations have a more pressing need for the accurate analysis of communications projects than do NGOs - and few organisations have tighter budgets with which to do so. In a field where every singly cent needs to be justified, media measurement programmes could be seen as superfluous spend. But in which other sector is it more vital to ensure that messages get through, are heard the way they're meant to be received, and reach the right people? In this month's Communication Directory Newsletter, read about how one leading NGO is finding its way towards evaluating the impact of their communications.

Meanwhile, our Facts & Figures section introduces valuable findings by the Reputation Institute in their 2014 Reputation Leaders study and our Events section lists a selection of appetising events for the upcoming weeks (including what will undoubtedly be a thought-provoking look at "Shaping the Future of PR" organised in Denmark by the European Association of Communication Directors).


personnel
Ericsson has announced the appointment of Helena Norrman as the Chief Marketing and Communications Officer to lead the newly created Marketing & Communications unit to support business growth, build brand and company ...  + 
Bertrand Blaise has been appointed Senior Vice President, Corporate Communications of  PSA Peugeot Citroën effective 1 November 2014. He will replace Jonathan Goodman, who has chosen to pursue his career outside France, with ...  + 
Jan-Peter Schwartz will assume responsibility as Vice President of Corporate Communications and as Chief Sustainability Officer at Osram. In this function he will report to Wolfgang Dehen, Chief Executive Officer of ...  + 
Euronews CEO Michael Peters, has appointed Stephanie Schroeder as director of external relations and member of the Executive Committee.   Stephanie Schroeder is in charge of managing press, public and ...  + 
Press spokesman Peter Felsbach is taking over as Head of Corporate Communications at the voestalpine Group. He succeeds Gerhard Kurner who is leaving voestalpine of his own accord and on the best of ...  + 
Mercedes Castelló has been appointed new Director of Communications at IESE Business School in Madrid campus. She has a degree in Information Science from the University of Navarra and has a Management Development Programme by ...  + 
Jorgos Papadakis from Rainbow, the party of the Macedonians in Yunanistan has been appointed new director of communications with the European Free Alliance (EFA), a political group which unites more regional, progressive parties and the ...  + 
Thomas Schalberger is the new Head of Press and Public Relations of Toyota Germany GmbH in Cologne.    He succeeds Andy Fuchs who began August 2014 on an interim basis after the sudden absence of ...  + 
Andy Walker has been appointed as senior comms manager for the England men's football team.   Walker, who was previously head of media and comms at Birmingham City FC, will help shape comms around ...  + 
Jobs
O'Connell Executive Search
Location: Amsterdam
OECD
Location: Paris
Atwood Tate
Location: London
Thomson Reuters
Location: London
Article
Even on a tight budget, media measurement can help save lives

  Can the Barcelona Principles save lives? This is the question I was asked at this year’s International Association for Measurement and Evaluation of Communication (AMEC) conference, the annual gathering of media measurement experts from around the world. The Barcelona Principles are a list of best practices that provide guidance on how to do media measurement well: focus on outcomes rather than outputs, the importance of g  read more 
Events
14.11.2014, Riga
The Baltic PR Awards, the leading annual communication management forum in Northern Europe, will be held on November 14, ...  + 
17.11.2014, Malmo
According to the European Communication Monitor 2014 more than 88% of communication professionals in Europe rate ...  + 
26.11.2014, London
Influential Engagement & Innovative Content To Drive Social Media Results & Value For PR & Comms.   A One-Day, ...  + 
02.12.2014, London
Innovative, High-Impact Employee Engagement Strategies: Pioneering Approaches To Boost Organisational Performance, Productivity, Retention & ...  + 
11.12.2014, Copenhagen
The European Association of Communication Directors cordially invites communications professionals - both members and non-members of the Association ...  + 
Facts and Figures
If you are uncertain about how you should tackle reputation management for your organisation, you are not alone. Among the 301 business leaders from 29 countries across 28 industries who participated in the Reputation Institute's 2014 Reputation Leaders Study, only 16% feel their organisation has the full capabilities to manage reputation, and 85% report that they are still in the early stages  read more 
Codi Newsletter - 10.11.2014
Publisher:
Rudolf Hetzel

Editors:
Dafydd Phillips,
Sarah Schlingmeyer
[email protected]

Advertising:
Frederik Nyga
Tel +49 (0)30 84 85 9 126
Fax +49 (0)30 84 85 92 00
[email protected]

Personnel:
Mike West
[email protected]

Jobs:
Gregor Ringsdorf
[email protected]

www.communication-director.com